ALESSA STRAIGHTENER BLACK WAD

Discover the styling revolution with the Wad Alessa Straightener Black touch screen flat iron, a professional device developed to offer absolute temperature control, superior ergonomics, and advanced hair fiber care. This model stands out by integrating a high-efficiency anion (negative ion) generator that emits millions of ions during styling to neutralize static electricity, seal hair cuticles, and dramatically reduce frizz, leaving a silky finish with unmatched mirror shine.

Its control system features an intuitive touch screen that enables precise heat regulation across a wide spectrum from 80 ºC to 230 ºC. This makes it perfectly suitable for delicate hair or extensions as well as demanding professional straightening treatments. To prevent accidental temperature changes during use, the screen incorporates a smart auto-lock system that engages in 3 seconds, easily unlocked by sliding a finger top-to-bottom. Thanks to its powerful PTC heating element, it reaches 180 ºC in just 70 seconds.

In terms of structure, the Wad Alessa Black makes a difference with its extra-large (100.6 x 35.4 mm) floating black titanium plates, designed to cover larger hair sections per pass and reduce styling time on thick or dense hair. Its heat-insulated outer body allows creating long-lasting curls and waves without burn risks, while its anti-slip frame features a special safety design to prevent hand pinching. Furthermore, it includes a 60-minute automatic shut-off feature for complete peace of mind.

Key features

• Built-in anion generator: Massive ionic emission that eliminates static electricity and boosts radiant shine.

• Smart touch screen: Intuitive digital control with automatic 3-second panel locking to avoid accidental setting changes.

• Extra-large black titanium plates: 100.6 x 35.4 mm floating surface that optimizes heat distribution and speeds up styling.

• Comprehensive safety: Heat-insulated housing, anti-pinch safety design, and 60-minute automatic shut-off.

• Ultra-wide temperature range: Precise adjustment from 80 ºC to 230 ºC suitable for all hair types and chemical treatments.

• Comfortable operation: Lightweight 410 g body, non-slip grip, and 360° swivel cord with hanging loop.

Technical specifications

• Voltage: 100-240 V (Dual voltage / International usability)

• Frequency: 50/60 Hz

• Power: 55 W

• Heating technology: High-speed PTC heater

• Plate material: Heavy-duty black titanium

• Plate type: Floating, tilting, and wide-surface

• Plate dimensions: 100.6 x 35.4 mm

• Temperature range: 80 ºC to 230 ºC (Touch control)

• Heat-up time: 70 seconds (up to 180 ºC)

• Screen safety: 3-second auto-lock (vertical slide unlock)

• Automatic shut-off: Yes (after 60 minutes)

• Cord: Professional 360° swivel cord with hanging loop

• Weight: 410 grams

How to use

1. Ensure your hands are completely dry before connecting the appliance to the power supply.

2. Plug in the straightener and turn it on; the touch screen display will light up.

3. Set your desired temperature on the touch panel (80-160 ºC for fine or damaged hair, 170-200 ºC for normal hair, and up to 230 ºC for thick hair or technical treatments).

4. Wait 3 seconds for the screen to lock automatically. If you need to adjust heat, swipe down vertically across the display.

5. Working on dry hair, glide the iron smoothly from roots to ends. Take advantage of the anti-scald rounded design to shape defined curls or waves safely.

6. After use, switch off the appliance, unplug it, and let it cool down entirely before storing.

Cleaning and maintenance

• Safety precaution: Always clean the unit when it is switched off, unplugged, and completely cold.

• Plate and screen care: Use a soft, dry, lint-free cloth to remove residue from the titanium plates and digital display. Do not use liquids or damp cloths on electronic parts.

• Storage: Store the tool in a dry, cool area away from moisture.

• Technical service: For inspections or repairs involving the touch screen or anion generator, always contact an authorized service center.